Best Survey Practices: Respondent Engagement

In our last blog, I discussed some of the benefits of conducting mobile surveys as well as the positive effect they have on the overall response rate and accuracy of a research study.  There are many instances, however, in which online surveys are more practical for the targeted audience or subject matter.  Whether a survey … More Best Survey Practices: Respondent Engagement

Why Mobile is Dominant in Market Research and What’s Next

As technology continues to evolve, it is essential for practitioners within the market research industry to adapt to emerging methods that produce more predictive data.  As evident in the latest issues of the GRIT Report, market research professionals are calling for enhanced automation and efficiency in the research process with the ultimate goal of achieving … More Why Mobile is Dominant in Market Research and What’s Next

Workplace Productivity: Keeping it fun with Mario Kart

At Precision Sample, nothing gets us out of our seats faster than hearing a coworker shout the word “circles” as they make their way to one of our conference rooms.  The first four people to make it to the conference room are the lucky few that get to spend the next fifteen minutes engaged in … More Workplace Productivity: Keeping it fun with Mario Kart

Macromill Group Acquires 51% Stake in TSR from Hakuhodo Inc.

On behalf of the Precision Sample team, we are very excited to welcome Tokyo Survey Research Inc. (TSR) as one of our new affiliates within the Macromill Group.  The 51% acquisition of TSR became official this past Monday, which gave us even more to be excited about as we began our 4th of July celebrations! TSR … More Macromill Group Acquires 51% Stake in TSR from Hakuhodo Inc.

Buy Sample Like a Sample Company: A Sample Buyers Guide – Part 3

Last month I presented at The Quirks Event in Brooklyn and was honestly blown away by the response I received. To all of you who reached out at the show and after, please accept my sincere heartfelt “Thank you!” Considering the response, I thought it made sense to share the highlights of the presentation in … More Buy Sample Like a Sample Company: A Sample Buyers Guide – Part 3

Buy Sample Like a Sample Company: A Sample Buyers Guide – Part 2

Last month I presented at The Quirks Event in Brooklyn and was honestly blown away by the response I received. To all of you who reached out at the show and after, please accept my sincere heartfelt “Thank you!” Considering the response, I thought it made sense to share the highlights of the presentation in … More Buy Sample Like a Sample Company: A Sample Buyers Guide – Part 2

Buy Sample Like a Sample Company: A Sample Buyers Guide – Part 1

Last month I presented at The Quirks Event in Brooklyn and was honestly blown away by the response I received. To all of you who reached out at the show and after, please accept my sincere heartfelt “Thank you!” Considering the response, I thought it made sense to share the highlights of the presentation here … More Buy Sample Like a Sample Company: A Sample Buyers Guide – Part 1

10 Best Practices on Building Sample Company Partnerships

Having been in the sample world for over 20 years, I’ve seen the gambit of healthy to very unhealthy relationships between sample companies. It’s certainly a tough balancing act. At the same time, we’re fierce competitors as well as indispensable partners who need each other. Essentially, we’re frenemies! Through this time, I’ve had the pleasure … More 10 Best Practices on Building Sample Company Partnerships

The Future of Sample is Bright with Sharing Economy Panels

There has been much conversation lately about the decline of panels among our colleagues where we hold a very different opinion. They make many spot-on observations about issues we as an industry have been discussing for many years. Excessively long and boring surveys seeking very difficult audiences that force sample vendors to terminate high percentages of participants … More The Future of Sample is Bright with Sharing Economy Panels