If you have spent more than a week in the market research industry, chances are you have encountered at least one project with low incidence targets. The kind that seems like only five people in the world could possibly qualify for. Studies that call for 18–25-year-old accountants that live within five zip codes or any … More Tips and Tricks to Reach Low Incidence Audiences
We are still buzzing from the Quirk’s Event for marketing research and insights professionals in New York City! It was fantastic for our team to network with industry peers face-to-face again and absorb all the information regarding the industry’s latest trends. … More The Quirk’s NYC Event Recap
We conducted a quantitative study with our partners at Continuum Clinical last week that shows 68% of US adults diagnosed with at least one medical condition are more likely to consider participating in a clinical trial now than they were before the COVID-19 pandemic. In addition, more than half of the respondents indicate that their … More Americans more interested in clinical trial participation as COVID-19 boosts awareness
In this time of immense uncertainty, we here at Precision Sample have been working in partnership with several clients to understand fundamental shifts in consumer attitudes and behavior. Working with our partners at ACUPOLL Precision Research, Inc., we recently re-fielded a consumer product purchasing study from December to better understand purchasing behavior. Specifically, we assisted … More Understanding Shoppers in the New Normal
Having access to Microsoft Word doesn’t make you a poet. In a similar way, having access to automated technology is not the sole ingredient to running a fully effective sampling company. As we get closer to living in a world where innovations such as driverless cars are the norm, it’s no wonder why automation … More Microsoft Word does not Make you a Poet
In our last blog, I discussed some of the benefits of conducting mobile surveys as well as the positive effect they have on the overall response rate and accuracy of a research study. There are many instances, however, in which online surveys are more practical for the targeted audience or subject matter. Whether a survey … More Best Survey Practices: Respondent Engagement
As technology continues to evolve, it is essential for practitioners within the market research industry to adapt to emerging methods that produce more predictive data. As evident in the latest issues of the GRIT Report, market research professionals are calling for enhanced automation and efficiency in the research process with the ultimate goal of achieving … More Why Mobile is Dominant in Market Research and What’s Next
At Precision Sample, nothing gets us out of our seats faster than hearing a coworker shout the word “circles” as they make their way to one of our conference rooms. The first four people to make it to the conference room are the lucky few that get to spend the next fifteen minutes engaged in … More Workplace Productivity: Keeping it fun with Mario Kart
On behalf of the Precision Sample team, we are very excited to welcome Tokyo Survey Research Inc. (TSR) as one of our new affiliates within the Macromill Group. The 51% acquisition of TSR became official this past Monday, which gave us even more to be excited about as we began our 4th of July celebrations! TSR … More Macromill Group Acquires 51% Stake in TSR from Hakuhodo Inc.
Last month I presented at The Quirks Event in Brooklyn and was honestly blown away by the response I received. To all of you who reached out at the show and after, please accept my sincere heartfelt “Thank you!” Considering the response, I thought it made sense to share the highlights of the presentation in … More Buy Sample Like a Sample Company: A Sample Buyers Guide – Part 3
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