10 Best Practices on Building Sample Company Partnerships

Having been in the sample world for over 20 years, I’ve seen the gambit of healthy to very unhealthy relationships between sample companies. It’s certainly a tough balancing act. At the same time, we’re fierce competitors as well as indispensable partners who need each other. Essentially, we’re frenemies! Through this time, I’ve had the pleasure … More 10 Best Practices on Building Sample Company Partnerships

Precision Sample Selected as One of 50 Colorado Companies to Watch For 2016.

DENVER, June 21, 2016 Precision Sample, a leading market research sample and technology services provider based in Denver, announced today that it has been named a Colorado Company to Watch, acknowledging the company’s drive, excellence and influence as a growing business in the state. Colorado Companies to Watch honors second stage companies that develop valuable products … More Precision Sample Selected as One of 50 Colorado Companies to Watch For 2016.

Precision Sample Launches QUALITY SENTINEL™ – Industry Leading Sample and Data Quality Control Platform

~ April 21st 2016 ~ Denver, Colorado Precision Sample,backing up its ongoing commitment to lead the industry in data quality, announced today that it has launched Quality Sentinel™a proprietary 20 step panelist validation process across its panels exceeding 8 million active respondents. Quality Sentinel focuses on validating throughout the panelist lifecycle from recruitment to registration … More Precision Sample Launches QUALITY SENTINEL™ – Industry Leading Sample and Data Quality Control Platform

The Future of Sample is Bright with Sharing Economy Panels

There has been much conversation lately about the decline of panels among our colleagues where we hold a very different opinion. They make many spot-on observations about issues we as an industry have been discussing for many years. Excessively long and boring surveys seeking very difficult audiences that force sample vendors to terminate high percentages of participants … More The Future of Sample is Bright with Sharing Economy Panels

Precision Sample Expands Verity across Entire US Panel & Renews RelevantID Agreement into 2016

~May 5, 2015 Denver, Colorado Precision Sample, backing up its ongoing commitment to lead the industry in data quality, announced today that it has applied Imperium’s Verity®, respondent validation platform across its entire US panel exceeding 3.5 million active respondents. Verity® reduces fraud by confirming the accuracy of an individual’s self-reported data against billions of … More Precision Sample Expands Verity across Entire US Panel & Renews RelevantID Agreement into 2016

MetrixLab Acquires Strategic Ownership Position in Precision Sample

~ May 20th 2013 Global research operations significantly expanding panel/sample reach. ROTTERDAM, Netherlands –– May 20, 2012—MetrixLab, a leading global provider of online market research solutions, today announced that it has reached an agreement with Precision Sample to acquire a strategic ownership position in the company. The companies will work together in 2013 to integrate Precision … More MetrixLab Acquires Strategic Ownership Position in Precision Sample

Unique Research Study Reveals Most Loved and Hated Scenes of 2013 Super Bowl Ads

~ February 4th 2013 Hugging Clydesdales and Kissing Supermodels are Super Bowl Ads Highest & Lowest Rated Scenes…by far Unique survey results analyze the exact scenes in Super Bowl ads that viewers loved and hated CHARLOTTE, NC February 3, 2013 – Using the new video analysis decision system in its BlogNog online research platform, Charlotte, … More Unique Research Study Reveals Most Loved and Hated Scenes of 2013 Super Bowl Ads

Precision Sample & Ethics Resource Center Join Forces to Evaluate Ethics at Fortune 500® Companies

~ August 21st 2012 The Ethics Resource Center (ERC) released, “The National Business Ethics Survey® of Fortune 500® Employees: An Investigation into the State of Ethics at America’s Most Powerful Companies,” indicating that compared to all companies in the U.S., the highest revenue companies show a higher incidence of misconduct. The report reflects a survey … More Precision Sample & Ethics Resource Center Join Forces to Evaluate Ethics at Fortune 500® Companies