Former marketing research student at the Eli Broad College of Business at Michigan State University. Currently serving clients and writing blogs at Precision Sample in Denver, Colorado.
Having access to Microsoft Word doesn’t make you a poet. In a similar way, having access to automated technology is not the sole ingredient to running a fully effective sampling company. As we get closer to living in a world where innovations such as driverless cars are the norm, it’s no wonder why automation … More Microsoft Word does not Make you a Poet
In our last blog, I discussed some of the benefits of conducting mobile surveys as well as the positive effect they have on the overall response rate and accuracy of a research study. There are many instances, however, in which online surveys are more practical for the targeted audience or subject matter. Whether a survey … More Best Survey Practices: Respondent Engagement
As technology continues to evolve, it is essential for practitioners within the market research industry to adapt to emerging methods that produce more predictive data. As evident in the latest issues of the GRIT Report, market research professionals are calling for enhanced automation and efficiency in the research process with the ultimate goal of achieving … More Why Mobile is Dominant in Market Research and What’s Next
At Precision Sample, nothing gets us out of our seats faster than hearing a coworker shout the word “circles” as they make their way to one of our conference rooms. The first four people to make it to the conference room are the lucky few that get to spend the next fifteen minutes engaged in … More Workplace Productivity: Keeping it fun with Mario Kart
On behalf of the Precision Sample team, we are very excited to welcome Tokyo Survey Research Inc. (TSR) as one of our new affiliates within the Macromill Group. The 51% acquisition of TSR became official this past Monday, which gave us even more to be excited about as we began our 4th of July celebrations! TSR … More Macromill Group Acquires 51% Stake in TSR from Hakuhodo Inc.
DENVER, June 21, 2016 Precision Sample, a leading market research sample and technology services provider based in Denver, announced today that it has been named a Colorado Company to Watch, acknowledging the company’s drive, excellence and influence as a growing business in the state. Colorado Companies to Watch honors second stage companies that develop valuable products … More Precision Sample Selected as One of 50 Colorado Companies to Watch For 2016.
~ April 21st 2016 ~ Denver, Colorado Precision Sample,backing up its ongoing commitment to lead the industry in data quality, announced today that it has launched Quality Sentinel™a proprietary 20 step panelist validation process across its panels exceeding 8 million active respondents. Quality Sentinel focuses on validating throughout the panelist lifecycle from recruitment to registration … More Precision Sample Launches QUALITY SENTINEL™ – Industry Leading Sample and Data Quality Control Platform
~May 5, 2015 Denver, Colorado Precision Sample, backing up its ongoing commitment to lead the industry in data quality, announced today that it has applied Imperium’s Verity®, respondent validation platform across its entire US panel exceeding 3.5 million active respondents. Verity® reduces fraud by confirming the accuracy of an individual’s self-reported data against billions of … More Precision Sample Expands Verity across Entire US Panel & Renews RelevantID Agreement into 2016
~ May 20th 2013 Global research operations significantly expanding panel/sample reach. ROTTERDAM, Netherlands –– May 20, 2012—MetrixLab, a leading global provider of online market research solutions, today announced that it has reached an agreement with Precision Sample to acquire a strategic ownership position in the company. The companies will work together in 2013 to integrate Precision … More MetrixLab Acquires Strategic Ownership Position in Precision Sample
~ February 4th 2013 Hugging Clydesdales and Kissing Supermodels are Super Bowl Ads Highest & Lowest Rated Scenes…by far Unique survey results analyze the exact scenes in Super Bowl ads that viewers loved and hated CHARLOTTE, NC February 3, 2013 – Using the new video analysis decision system in its BlogNog online research platform, Charlotte, … More Unique Research Study Reveals Most Loved and Hated Scenes of 2013 Super Bowl Ads
