Americans more interested in clinical trial participation as COVID-19 boosts awareness

We conducted a quantitative study with our partners at Continuum Clinical last week that shows 68% of US adults diagnosed with at least one medical condition are more likely to consider participating in a clinical trial now than they were before the COVID-19 pandemic.  In addition, more than half of the respondents indicate that their … More Americans more interested in clinical trial participation as COVID-19 boosts awareness

Understanding Shoppers in the New Normal

In this time of immense uncertainty, we here at Precision Sample have been working in partnership with several clients to understand fundamental shifts in consumer attitudes and behavior.  Working with our partners at ACUPOLL Precision Research, Inc., we recently re-fielded a consumer product purchasing study from December to better understand purchasing behavior. Specifically, we assisted … More Understanding Shoppers in the New Normal

Best Survey Practices: Respondent Engagement

In our last blog, I discussed some of the benefits of conducting mobile surveys as well as the positive effect they have on the overall response rate and accuracy of a research study.  There are many instances, however, in which online surveys are more practical for the targeted audience or subject matter.  Whether a survey … More Best Survey Practices: Respondent Engagement

Why Mobile is Dominant in Market Research and What’s Next

As technology continues to evolve, it is essential for practitioners within the market research industry to adapt to emerging methods that produce more predictive data.  As evident in the latest issues of the GRIT Report, market research professionals are calling for enhanced automation and efficiency in the research process with the ultimate goal of achieving … More Why Mobile is Dominant in Market Research and What’s Next

Workplace Productivity: Keeping it fun with Mario Kart

At Precision Sample, nothing gets us out of our seats faster than hearing a coworker shout the word “circles” as they make their way to one of our conference rooms.  The first four people to make it to the conference room are the lucky few that get to spend the next fifteen minutes engaged in … More Workplace Productivity: Keeping it fun with Mario Kart

Macromill Group Acquires 51% Stake in TSR from Hakuhodo Inc.

On behalf of the Precision Sample team, we are very excited to welcome Tokyo Survey Research Inc. (TSR) as one of our new affiliates within the Macromill Group.  The 51% acquisition of TSR became official this past Monday, which gave us even more to be excited about as we began our 4th of July celebrations! TSR … More Macromill Group Acquires 51% Stake in TSR from Hakuhodo Inc.

Precision Sample Selected as One of 50 Colorado Companies to Watch For 2016.

DENVER, June 21, 2016 Precision Sample, a leading market research sample and technology services provider based in Denver, announced today that it has been named a Colorado Company to Watch, acknowledging the company’s drive, excellence and influence as a growing business in the state. Colorado Companies to Watch honors second stage companies that develop valuable products … More Precision Sample Selected as One of 50 Colorado Companies to Watch For 2016.

Precision Sample Launches QUALITY SENTINEL™ – Industry Leading Sample and Data Quality Control Platform

~ April 21st 2016 ~ Denver, Colorado Precision Sample,backing up its ongoing commitment to lead the industry in data quality, announced today that it has launched Quality Sentinel™a proprietary 20 step panelist validation process across its panels exceeding 8 million active respondents. Quality Sentinel focuses on validating throughout the panelist lifecycle from recruitment to registration … More Precision Sample Launches QUALITY SENTINEL™ – Industry Leading Sample and Data Quality Control Platform

Precision Sample Expands Verity across Entire US Panel & Renews RelevantID Agreement into 2016

~May 5, 2015 Denver, Colorado Precision Sample, backing up its ongoing commitment to lead the industry in data quality, announced today that it has applied Imperium’s Verity®, respondent validation platform across its entire US panel exceeding 3.5 million active respondents. Verity® reduces fraud by confirming the accuracy of an individual’s self-reported data against billions of … More Precision Sample Expands Verity across Entire US Panel & Renews RelevantID Agreement into 2016