Having access to Microsoft Word doesn’t make you a poet.    In a similar way, having access to automated technology is not the sole ingredient to running a fully effective sampling company. As we get closer to living in a world where innovations such as driverless cars are the norm, it’s no wonder why automation … More Microsoft Word does not Make you a Poet

In our last blog, I discussed some of the benefits of conducting mobile surveys as well as the positive effect they have on the overall response rate and accuracy of a research study.  There are many instances, however, in which online surveys are more practical for the targeted audience or subject matter.  Whether a survey … More Best Survey Practices: Respondent Engagement

As technology continues to evolve, it is essential for practitioners within the market research industry to adapt to emerging methods that produce more predictive data.  As evident in the latest issues of the GRIT Report, market research professionals are calling for enhanced automation and efficiency in the research process with the ultimate goal of achieving … More Why Mobile is Dominant in Market Research and What’s Next

At Precision Sample, nothing gets us out of our seats faster than hearing a coworker shout the word “circles” as they make their way to one of our conference rooms.  The first four people to make it to the conference room are the lucky few that get to spend the next fifteen minutes engaged in … More Workplace Productivity: Keeping it fun with Mario Kart

On behalf of the Precision Sample team, we are very excited to welcome Tokyo Survey Research Inc. (TSR) as one of our new affiliates within the Macromill Group.  The 51% acquisition of TSR became official this past Monday, which gave us even more to be excited about as we began our 4th of July celebrations! TSR … More Macromill Group Acquires 51% Stake in TSR from Hakuhodo Inc.